Secrets For Lowering Cholesterol - Turn the Power of Advertising to your Advantage
You can turn the power of advertising to your
advantage though, and lower your cholesterol over the
next 30 days.
Start With Your Own Cholesterol-Lowering Action Plan:
1. Reduce the amount of food advertising you
look at. Advertisers do an incredible job at making
foods attractive, but many times this food is less than
good for your cholesterol level. There is no reason
why your heart health should suffer just because some
advertisers are good at their job.
Figure out where you see advertisements for food
and then avoid those ads. Most people see a
majority of food advertisements on television. If
this describes you, then avoid the television for a while
and you will find your cravings for high-fat food
decrease. Also try to avoid radio ads and restaurant
advertisements in magazines and newspapers.
2. Make "good-for-you" food more
appealing. Put your low-fat dinners on nicer china.
Also, eat at the table instead of at the
television. You can also use brightly coloured
fruits and vegetables and arrange your heart-healthy food
in an attractive way on the plate, much as restaurants
do. Add some music or candles to your meal. Any
small and fast touches that can make your meal more
appealing will make your new low-fat diet seem more like
an indulgent luxury than anything else.
As a matter of fact, this is exactly what
restaurants do for advertising their food when you are in
the restaurant. Restaurants add ambiance to try to make
the meals more attractive and appealing. In so doing,
customers are more likely to walk out feeling happy and
satisfied with their meal.
In fact, good restaurants will often spend large
amounts of their budgets on consultants who tell them
what they can do to make their meals more appealing to
customers. Is it any wonder that restaurant meals,
even those that are high in fat and terrible for your
cholesterol, are so difficult to resist? The great
thing is that you can add this same sort of "advertising"
to your own low-fat and heart-healthy meals.
For the next 30 days, make your low-fat and
healthy meals at home more appealing in any way possible
and you will be amazed at how much easier your new diet
is to keep to.
3. Describe food in a way which makes it
appealing to you. Advertising works by staying in your
mind. Advertisers work very hard to make sure that
you remember their jingles. That’s why you can often sing
the slogans for popular advertisements even years after
the ads are no longer shown.
You can use the same technique to make "good for
you" low-fat foods seem more appealing. This is even
more important since there are few ads for these foods
and many of us come to associate negative images with
health food. You have probably heard fresh fruit and
vegetables described as rabbit food or as being "boring",
"tired" or "wilted". This is not likely to make you
crave them, especially since you are always hearing great
adjectives, such as "delicious" and "juicy" described for
Try to do the same thing advertisers do. When
buying food that is good for you, watch out for negative
words. Use words such as “crisp” and “delicious” to
describe low-fat and good-for-you food such as fresh
products and lean meats.
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